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GUEST EXPERIENCE

Loyalty Is Earned by Inspiring Confidence


Create an atmosphere that keeps them coming back again and again with America’s #1 hand sanitizer brand.1

You never have a second chance to make a strong first impression. A customer’s overall experience can lead to becoming a one-time mistake or a go-to stop. Beyond providing what they need, representing your brand requires a level of cleanliness that makes guests feel comfortable and confident. It's essential that sense of trust extends from the pump, to the cart, counter, aisle-way, dining area, or anywhere and everywhere your store’s grounds extend.

Today, it’s not enough to clean behind the scenes. Customers expect to see visible cleaning, messaging showing a commitment to hygiene, and other obvious signs that they can trust an establishment is putting their safety first. PURELL® products help build that confidence. In fact, 75% of people surveyed said seeing PURELL® products left them with an overall positive impression of an establishment.2

Moreover, nearly 2/3 of customers said they would return to a location more often if it provided PURELL® products, with a majority of customers also saying, by that same margin, that they expect PURELL® Hand Sanitizer to be offered even after the pandemic has passed.3 PURELL® products have become an essential, irreplaceable part of offering a complete guest experience.

Enhance Your Store with Trusted PURELL® Hand Sanitizing Wipes and Premium Wipes Stands

Tough on messes, gentle on hands: not only do our wipes kill 99.99% of most common germs that may cause illness, but they’re safe on skin and are packaged in a way that simplifies refilling with an easy-open pouch design. Offering them via a premium wipes stand helps make a great impression, built with durable steel frames and an updated lid design that helps prevent rusting. Complete with integrated waste receptacles to keep the area clean and a new nozzle to reduce waste caused by roping, they’re more than just stylishly designed complements to your facility.

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A Simple Way to Fuel Trust with the PURELL AT THE PUMP™ Program

A strong first impression can lead to a lifetime of customer loyalty. From the moment they pull up to the pump, through the rest of their visit, customers look for signals that you’re providing the best shopping experience possible. When you add the PURELL AT THE PUMP™ program, you'll send an instant signal to customers that you're committed to providing a safe and clean environment. In fact, customers overwhelmingly approve of the PURELL AT THE PUMP™ Program, with 81% of those surveyed saying they were more likely to pick a retailer with PURELL products over one without, 83% agreeing that providing PURELL products increased their likelihood of buying food and drinks, and 88% saying the availability of PURELL products improved their overall experience.4 When they are paired with our new PURELL® CS4 All-Weather Hand Sanitizer Dispenser, designed and built to withstand extreme temperatures, vandalism, and other damage, you're well on your way to easily creating a positive customer experience.

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Using the PURELL® brand to enhance guest experience

See how one convenience store chain owner demonstrates a commitment to safety and sanitization by using the PURELL® brand to instill confidence in her guests, at the pump and beyond.

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1. 52 Week IRI Data ending May 2021; 2020 Internet Brand Survey MR#006-090, GOJO Industries, November 2020

2. GOJO Industries, Inc., Market Research - Internal Market Research, 010-022 PURELL Out Front, July 2015.

3. GOJO Industries, Inc., Internal Market Research, MR#010-042, February 2021.

4. Taylor Research, Market Research 009-019, January 2016.